Manager Journeys: The Overlooked Half of Every Life Event
Everyone builds the employee journey and forgets the manager has tasks too. Build both sides or the process stalls on the manager's desk.
Here's a blind spot I see again and again: teams lovingly build the employee side of a journey and completely forget the manager has a part to play too. A new hire journey where the manager has no tasks means the induction never gets booked and the kit never gets ordered.
Map the manager's tasks explicitly
For every life event, the manager usually has things to do, approve, arrange, introduce, review. Configure their tasks with the same care as the employee's, or the process stalls on their desk.
Don't drown managers in noise
The flip side: a manager buried in journey tasks for every tiny thing tunes out. Give them the tasks that genuinely need them, batched sensibly, so they stay engaged instead of filtering it all to junk.
Make manager tasks fast
Managers are busy and impatient. Their journey tasks need to be completable in seconds from a notification, or they'll pile up ignored.
Real scenario: a client's onboarding journey had rich employee tasks and nothing for managers. New hires arrived to no desk, no laptop, no induction booked, because the manager was never prompted. We built the manager side, prompt to arrange kit, book induction, assign a buddy, and day one stopped being a shambles. Both sides of the journey, always.